Let’s look at Mailchimp in greater detail, especially, in terms of the benefits of synchronization of Salesforce with Mailchimp. The integration of these two solutions lets you import Salesforce contacts to MailChimp, build segmented contact lists, and automate communications with your customers. Mailchimp and Salesforce integration allows platform users to leverage all Mailchimp advantages without leaving the Salesforce organization and, as a result, better engage with their customer base.
Since 2001 MailChimp has quickly become one of the most used email marketing solutions for creating, sending, and tracking email campaigns.
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